About Us
FREDA is the unified voice of economic development across rural Florida.
As a consortium for three Rural Areas of Opportunity, Florida Heartland, North Florida Economic Development Association, and Opportunity Florida, FREDA champions rural Florida as the premier location for business growth and community development. Through advocacy at the policy level, leadership of the Florida Rural Economic Development Summit, and resources that strengthen local economic development professionals, FREDA works to empower sustained economic growth and thriving communities across our footprint.
Our Board

Richard Williams
Chairman Opportunity Florida
Terry Burroughs
Chairman, Florida Heartland Economic Rural Opportunity

Denise Grimsley
Florida’s Heartland Economic Rural Opportunity
Scarlett Phanuef
Opportunity Florida

Jimmy Norris
North Florida Economic Development Partnership
Antonio Jefferson
Opportunity Florida

Jennifer Daniels
North Florida Economic Development Partnership
Keitha Daniels
Florida Heartland Economic Rural Opportunity
Larry Harvey
Commissioner, Putnam County Board of County Commissioners
Share your success
We’d love to highlight achievements from across our 31 counties. Use the form below to send us your rural Florida success story for potential inclusion in FREDA communications.

