Rural Areas of Opportunity
Each of FREDA’s RAOs plays a vital role in Florida’s most dynamic industries.
The North Florida Economic Development Partnership, Opportunity Florida, and the Florida Heartland. United in vision and purpose, these regions provide the foundation for new opportunities, sustainable growth, and long-term success.

North Florida Economic Development Partnership
Covering a broad 14-county region across North Florida, the North Florida Economic Development Partnership (NFEDP) serves as a catalyst for business growth and innovation. Known as Florida’s Gateway to Growth, NFEDP connects companies with competitive advantages, from strategic infrastructure and vital industries to a skilled and adaptable workforce. This dynamic region presents unparalleled opportunities for growth, investment, and sustained success.
#2 region for solar farm output
Strategic access to 5 seaports, 2 international airports, and 2 major interstates
9,000 square miles of rich natural resources
Contact
Jeff Hendry
Executive Director
Opportunity Florida
At the center of Northwest Florida’s rural corridor, Opportunity Florida unites 12 counties with a shared focus on business growth and community prosperity. The organization connects companies to certified industrial sites, robust infrastructure, business-ready resources, and a workforce that’s ready to deliver. By aligning resources and partnerships, Opportunity Florida enables businesses to seize new opportunities, strengthen existing operations, and create jobs that drive long-term success.
4,200+ acres of certified and ready sites

14 regional higher education and training institutions
Convenient access to 4 nearby deepwater ports, 3 rail lines, and 3 international airports
Contact
Roy Baker
Business Development Coordinator
Florida Heartland Economic Region of Opportunity
Situated in South Central Florida, the Florida Heartland Economic Region of Opportunity (FHERO) represents six counties and three incorporated cities working together to drive business and community growth. The region offers certified industrial sites, robust infrastructure, skilled workers, and direct access to major markets with more than three million people located within a one-hour drive. The Florida Heartland provides companies with the resources and connections to expand, invest, and succeed in a dynamic rural setting.
Access to 3 million people within an hour’s drive
2 Gbps broadband available in locations across the region
Connected by 3 interstates and Class I rail, and close to 7 deepwater ports and 3 international airports
Contact
Terry Burroughs
Board Chair